Invest in moms making it all better.

All Better Co is reimagining the first aid category with plant-based formulas and mom-approved packaging that are better for every body.

Minimum Investment

$500

Share Price

$1
Form COffering MemoInvestor Education
$5500
0.46% of
$1.2M max goal
7
Investors
$500
Minimum Investment
$10M
Valuation Cap
$1.2M
Maximum Raise
$5K
Target Minimum

First aid, reimagined
for every body

The first aid aisle hasn't changed much in 100 years. Current solutions use ingredients that have not been revisited in decades, while consumers’ appetite for clean, natural and plant-based formulas continue to grow. The easy availability of these products through various sales channels including specialty stores, pharmacies, and online has contributed to the growth of the market (source).
The category is everywhere and the personal care market is massive — $428.8B (source) —  but it suffers from a lack of innovation, fragmentation and dated formulas that don’t work for every body. Consumers want convenience and products that work better.

A better way
to meet the market

The lack of innovation created a multi-billion dollar opportunity for one brand to unify the first aid aisle. It’s time to make it all better.
Plant-powered proprietary formulations
No forever chemicals
Innovative, accessible design

Who better to solve the problem
than moms?!

When it comes to everyday bumps, bites and burns, who knows better than mom? All Better Co. was founded by Stacy Bernstein and Merav Goldman, two LA-based entrepreneurial moms on a mission to modernize and innovate the first aid category with practical, clean and effective products.
Merav Goldman and Stacy Bernstein
They met in the school pick-up line and connected over their need for products that worked better for their families’ skin. Frustrated and fed up with outdated formulations and subpar packaging (not to mention sterile branding), they realized that no one was doing anything to bring better products to the market. So they set out to create first aid products that are easy to apply and safe for daily use by the whole family, disrupting a category dominated by harsh, unpleasant chemicals that aren't safe for routine use.

Innovating
better products

Better Bandage

Better Bandage

Bamboo Bandages
Don't Scratch That Pen

Don’t Scratch That

Relief Pen
Don't Scratch That - Patch

Don’t Scratch That

Relief Patches
Stay Away - Spray

So Long, Suckers

Bug Spray
Better Balm Hydrating Stick

Better Balm

Hydration Stick
Better Lippy Chapstick

Better Lippy

Hydration Chapstick
Moms are always thinking four steps ahead. That combination of problem-solving, planning, creativity and prioritization are a recipe for All Better Co.’s innovative DNA. They partner with chemists to develop proprietary formulas featuring plant-forward ingredients, all made in the U.S and made for every body.
All Better Co. breaks the mold with innovative packaging for easy application, on-to-go use and unique dispensing mechanisms designed for even the squirmiest members of your family. They took better to heart with the branding as well, with a bright modern approach that appeals to a wider audience and sets them apart in the first aid aisle, online and at the playground.
It works better, it looks better, and it’s for every body.

Demand based
on need

Our skincare product lines run across some of the fastest growing consumer segments in the US. Our first-of-its-kind, proprietary product offerings give us a unique foothold across these markets, and have garnered a cult-like following among moms.
All Better Co.
All segments of the marketplace
Personal Care
$472.8B
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Skincare
$186B
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Wound Care
$21.5B
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Topical Antibiotics
$5.2B
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A whole customer approach
to own the market

They launched in 2022 with the award-winning Don’t Scratch That pens and patches, which gained a cult-like following and kicked off a growing line of first aid and personal care products including wound care, after sun care, bug care, skin care and more. Because when you know better, you do better.
All Better Co.
Welly
Band-Aid
Benadryl
Neosporin
AfterBite
better for you ingredients
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Innovative packaging / applications
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products in multiple verticals
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modern aesthetic
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Building business for
sustainable growth

Customers
become ambassadors

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It Works!

It works! It really does. Such a relief. Love that it is ALL NATURAL. Super easy to apply, not sticky and no residue. A must have for summer.
Caron
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Game Changer!!

This pen has quickly become a favorite in our home. So easy to use. I now have one on hand at all times!
Stella
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Must have for every family!

Cute design, easy applicator, and a life saver for soothing itchy bites. Should be added to every sleep-away camp packing list!
Shira
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This balm is the bomb!

The cooling sensation + no greasy residue makes this balm the actual bomb!
Katie
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Cannot recommend this product enough!

I used this balm on my daughter's dry spot and it left her skin moisturized & healed.Cannot recommend this product enough!
Madolyn
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Must have for summer

I tried Don't Scratch That Pen when I got bitten by a few mosquitos & was surprised by how well it worked! It stopped the itch quickly and kept the itch from coming back I am a huge believer in this product and will be telling all my friends about it!
Alice
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Top Notch!!

My family loves this kit. The patches and pen are so soothing and easy to use. I also love the portability. It is compact enough to fit inside my purse or backpack. I feel safe knowing these products are made with high quality ingredients and are all natural. So glad I found these products.
Carlyn
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Kid Tested & Requested!!!

My daughter is an absolute mosquito magnet. The bites get really red and itchy and swell badly, she must be allergic. Once I discovered these patches, I started putting them on her and not only did they soothe her, but they seemed to heal within a short period - as if they had never been there at all. Love these and highly recommend.
Blair

What your investment
makes possible

One brand to unify the first aid aisle

All Better Co. is addressing brand fragmentation by expanding across the category, including the launch of Better Ointment, Better Bandages (compostable and latex-free) and Better Wipes this year. Your investment supports continued expanding product lines and scaling inventory to meet demand while further increasing profit margin.
2022
2023
2024
2025
2026+
Bugs
Hydration
Wound Care
After Sun
All Better Co. will adjust existing product packaging for larger retail distribution and increase wholesale and new retail partnerships. This offering also funds strengthening our already growing brand position with consumers to make All Better Co a beloved household staple far and wide, including expanding marketing activity into Amazon and Walmart.

Join us on
a journey to better.

Merav Goldman

Merav Goldman

CO-FOUNDER,CHIEF EXECUTIVE OFFICER
Stacy Bernstein

Stacy Bernstein

CO-FOUNDER,CHIEF BRAND OFFICER

Our Advisors

Whitney Bolster

Whitney Bolster

Creative Advisor
Creative Director, CEO Ampersand, Strategic Design Studio
Erica Moore

Erica Moore

CFO ADVISOR
Strategic Financial/Operaional Consultant, Founder of Farsight, Frmr. CFO GOOP, One Kings Lane
Charlene Tassinari

Charlene Tassinari

Advisor
Creative, Social, and Media Strategy Consultant, Co-founder of Canvas+Co, Former YouTube Creative Products GTM Strategy and Google Consumer Technology Partnerships
Carly Potock

Carly Potock

ADVISOR
Creative, Social, and Media Strategy Consultant, Co-Founder of Canvas+Co, Former YouTube Creative Partnerships GTM Strategy and Google Customer Insights

Investment Perks

$1,000
Investment

$25 gift certificate for All Better Co. products

$5,000
Investment

$100 gift certificate + early access to 2024 collection

$10,000
Investment

$200 gift certificate + virtual workshop with artisans

$50,000
Investment

$1000 gift certificate + personalized item

$250,000+ Investment

There needs to be some text here.
Receive additional bonus shares when you invest within the first days of offering, launching 08/09/2024*.
First 30 Days
Invest within the first 30 days and receive 20% bonus shares (Community Exclusive)
First 45 Days
Invest within the first 45 days and receive 15% bonus shares
First 60 Days
Invest within the first 60 days and receive 10% bonus shares
* First 30 days” begins on the day this offering is launched (the “Launch Date”) through 11:59 pm Eastern Daylight Time (“CST”) (04:59 am Coordinated Universal Time (“UTC”) on the 7th day following the Launch Date.  The “First 45 days” begins at the conclusion of the First 30 days, and ends at 11:59 pm Eastern Daylight Time (CST”)(04:59 am Coordinated Universal Time (“UTC”) on the 45th day following the Launch Date. The “First 60 days” begins at the conclusion of the First 4530 days, and ends at 11:59 pm Eastern Daylight Time (CST”)(04:59 am Coordinated Universal Time (“UTC”) on the 60th day following the Launch Date.

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